Disney, Jack Lindquist and the Super Bowl

Disney Legend Jack Lindquist (March 15, 1927 – February 28, 2016) pioneered advertising and marketing promotions for Disney that was successfully replicated industry-wide. One of the most famous commercial tag lines, that has since become a celebratory tradition, was created by cast member Lindquist and started in Super Bowl XXI in 1985 when Phil Simms stated in an interview, “I’m Going to Disneyland”.

Now, if a Super Bowl winning athlete is on the West Coast, it will be said, “I’m Going to Disneyland”; but if the game was on the East Coast, it will be said, “I’m Going to Disney World”.

Cast member Lindquist was also the innovator of the Disney Dollars.

Jack Lindquist’s Main Street Window at Disneyland City Hall

Jack Lindquist’s Main Street Window at Disneyland City Hall

The next time you find yourself enjoying Town Square at Disneyland park and all the happy faces coming and going through the train tunnels, look up to the second story of City Hall where you’ll find a quiet tribute to a man who understood the power of the happiness made here, one of the true Disneyland originals, a “Jack of all trades – Master of Fun.”

Disney Legend Jack Lindquist started his career in his early years as a child actor, appearing in “Our Gang” and then on the Lucille Ball movie “Best Foot Forward.

Caption: Jack Lindquist retired from Disneyland on November 18, 1993

Jack Lindquist retired from Disneyland on November 18, 1993

CaribbeanDays can arrange for you to be at Disney to view Jack Lindquist’s Main Street Window!

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